These days, most of the users are making use of mobile phones for online searches and purchases. According to a recent survey over 70% of the mobile users world wide make use of their mobile phones to compare the prices of products, 65% of the users use their smartphones to read reviews of the products that they would like to purchase and more than 50% of the total mobile searches lead to the user buying the product that they are searching for. This will exponentially increase during the holiday time as users will be looking to buy last minute presents for their family and friends.
As of January of 2018, Google will be serving for 8 billion mobile searches and it is estimated that 3 billion purchases will be made out of these searches through mobile devices such as smartphones and Tablets. This has increased the need for having the right optimized effectively.
Marketing for Mobile users is completely different from marketing for Desktop users. When you are looking to marketing for mobile users, there are few steps that you will have to follow.
Step 1: Segmentation For Mobile Search Marketing
This is the very first thing that you have to do if you are looking to target mobile users. Use this option to your benefit and find keywords that you target group is searching. By segmenting users you would be able to know what exactly users are searching for and provide it to them.
Step 2: Identifying The Intent Of The User
The intent of a person using a desktop to search for a product is completely different from a person who is using a mobile device to search for a product. A person using a mobile will be looking for the nearest place to purchase the product or might me looking for the review of the product so that he or she can buy it. This has to be incorporated when developing a mobile search marketing plan.
A study shows that mobile searches have more chances of buying the product than desktop. So if your company is looking into The right keywords help to target the right audience and help increase the sales of your product and services.
Step 3:Optimizing Landing Page For Mobile Phones
When you are targeting mobile users it is vital that you also make sure that the links and the button on the landing page are easily clickable by fingers or thumb. There are several websites online that will help you to test out your new landing page on mobile user interfaces.
With all this done you can be sure that you can get the right audience to your website and even convert these visits into sales.